magazine distribution

 

 

 

 

 

 

 

Magazines are laid out in 4 different sections women’s, home and leisure, men’s and kids. Music magazines are placed in the home and leisure section as it caters for both men and women and listening to music is something we do in our spare time. The classical music magazines tend to be next to the pop music magazine then rock follows and R&B and rap are next to that.

 

Magazines are either laid out in levels so you can clearly see the masthead and a few cover lines or they are laid out in front of each other showing the left hand side of each magazine so the reader can see any freebees that come with the magazine if there is any, see the masthead and look at a few cover lines to see if they are interested in buying it.

 

The front covers usually have one main image placed in front of the masthead and a typical colour scheme for a music magazine is black, red and white. The main cover line usually goes with the main image and the other cover lines are on things that feature in the magazine.

 

Magazines can be distributed through mail, newsstands, bookstores and other vendors or free distribution at selected pick-up locations. There are three main categories for distribution sales models.

 

Paid circulation- the magazine is sold to readers for a price, they pay for it either annually or monthly and it gets posted to them.

 

Non-paid circulation- It has no cover price, the issues are given away.

 

Controlled circulation- The magazine is given to its target audience, mostly for free and comes with a survey to see if the magazine is suitable.